Nakagawa Masashichi Shoten Mikiko Tsujikawa's favorite paper products
In addition to developing its own brand, Nakagawa Masashichi Shoten also handles branding, management support, and product development for craft manufacturers across the country.
We spoke to Mr. Tsujikawa, manager of Nakagawa Masashichi Shoten's Shibuya store, who has held the important role of directly conveying this passion-filled product line to users.
Mr. Tsujikawa's favorite paper products are...
“THE/Cooking Paper” and “SIWA/Tote Bag”
That's what he said.
Nakagawa Masashichi Shoten sales page
``THE's Cooking Paper is a combination of the best features of kitchen paper and dish towels.It is a non-woven type of kitchen paper that uses the technology to make Tosa washi paper.
It's surprisingly durable! It has both the strength of being able to be used again by wringing it out and drying it like a towel even if it absorbs water, and the reassurance that it is a 100% natural material that is safe even when it comes in direct contact with food. It's safe to have it in your kitchen. And the cuteness of the packaging makes me excited every time I see it in the kitchen. ”
Indeed, it is very sturdy and can be used for draining water and oil, dish towels, and composting, making it a versatile product for the kitchen.
Regarding SIWA's tote bag , ``At first I was worried that it was a paper bag, wondering how it was different from a paper bag.However, when I heard that it was completely washable, I was skeptical, but when I started using it, I realized that it was so durable that I couldn't believe it was made of paper. It has grown to be supple and plump.The key point is that even though it is made of paper, it is made from materials used for shoji.I am amazed at the possibilities of paper.
In reality, "Soft Naoron" is not paper, but is made of wood pulp and polyolefin fibers, and "Hard Naoron" is 100% polyester, but both THE's Cooking Paper and SIWA's products are classified as paper. However, it is a new material that has developed uniquely in the context of paper making, and is very interesting.
Each one has its own unique features, and the material looks very nice. Materials with even less environmental impact!
At Taisei Shiki Seisakusho, we would also like to take on the challenge of developing new materials through collaboration. ( Click here to contact us)
Mr. Tsujikawa, the talented store manager who was very helpful to Taisei Shiki Seisakusho when the brand was starting up, chooses his favorite Taisei Shiki Seisakusho products...
"TWO TRAY shikaku L"
It seems that it is.
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"I use it as a carton (a tray for giving and receiving money) at the cash register at a store. First of all, it's durable! I suddenly realized that it's been over two years since I started using it. I use it every day, but I'm not concerned about it getting dirty. It's very sturdy, yet light and easy to handle.It also has a beautiful appearance, and the fact that you don't feel the seams of the paper is amazing!I like how it accents the interior while giving you the gentleness that only paper can provide.
Mr. Tsujikawa has been a great supporter of Taisei Shiki Seisakusho since he was the manager of the Futakotamagawa store before being appointed manager of the Shibuya store. He is a wonderful store manager who listens to all kinds of opinions and thinks together with us about how we can communicate our goodness. Thank you for your continued support!
TWO TRAY｜ Product page
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